Hire a copywriter
$1,000 to $5,000
for a sales page project (Upwork’s listed range)
Just the page, with no offer work, emails or campaign plan.
For coaches, consultants and expert-led businesses.
This new “AI funnel system” builds everything you need to sell your course.
Plug and Play system creates your offer, builds your sales page, and writes your campaign emails. In one afternoon.
Works with your Claude or ChatGPT account.
- One payment of $27
- Lifetime access
- 30‑day money‑back guarantee
From Kourses co-founders Ian Bass & James Dyson
- 7AI skills that do the drafting
- 4finished assets: offer, page, emails, campaign
- $27once, no subscription
- 30days to ask for a full refund
Reviews
What buyers say
“The questions were the useful part. By the time it wrote anything, I knew what my course was actually promising.”
Hannah M.Nutrition coach“I’ve had a course for two years and never had a page I wasn’t embarrassed by. Now I do.”
Daniel R.Guitar teacher“It didn’t sound like ChatGPT. It sounded like me on a good day.”
Priya S.Career coach“I finished the offer and the page in one sitting. I didn’t expect that.”
Marcus L.Business consultant“The follow-up emails were the part I’d always skipped. They’re written now.”
Elena V.Pilates instructor“Short lessons, and each one ends with something finished. That’s rare.”
Owen P.Language tutor“I stopped listing modules and started explaining what changes. The whole page got easier to write.”
Sofia D.Watercolour teacher“Worth it for the offer builder alone. I can finally explain what I sell in a sentence.”
Grace T.Leadership coach“I used Claude, my business partner used ChatGPT. We both got drafts we could work with.”
Ben A.Photography educator“The campaign planner gave me a promotion calendar I can reuse. No more winging launches.”
Aisha K.Mindset coachThe problem
You did the hard part. Then the sales didn’t come.
You built the course and launched it. A handful of people bought, and then it went quiet. The course is usually fine. What’s missing is the case you make for it: the offer, the page and the follow-up. That part is fixable in an afternoon.
Before: a page that lists four modules. After: a page that promises a result, with its price, inclusions and refund.
Your page lists modules.
A table of contents tells people what they’ll sit through. Buyers pay for what they’ll be able to do afterwards.
Your AI copy sounds like everyone else’s.
Ask AI cold and it guesses. Everyone’s AI guesses the same way, so your page reads like all the others.
Nobody follows up.
Most people won’t buy on the first visit. Without a way to capture and follow up, they leave and forget.
And you don’t need a huge audience. Creator data from one of the largest course platforms shows its average six-figure creator has an email list of around 4,000 people and 309 customers.
Source: published course-platform creator data, August 2025.
How it works
The Interview Method: you answer, the skills build.
No blank page and no prompt-writing. Each skill asks what a good copywriter would ask, in the right order, then writes from your answers.
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Answer the questions
Each skill interviews you first: who the course is for, what changes for them, what’s included and what it costs.
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The skills write and build
Your promise and offer, then the sales page copy, then a designed page, all from your answers.
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Follow up and promote
Add welcome and recovery emails, then plan a promotion with a real reason and a real deadline.
What you finish with
Four finished assets. One afternoon.
The engine builds your funnel in the order it has to be built. Each step ends with a finished piece you can use that day.
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Promise Builder + Offer Builder · Two guided AI skills
Your offer, written first.
Turn “here’s everything I teach” into a result your buyer wants, then set the course, price, inclusions and guarantee in one clear package.
You finish with A priced offer you can explain in one sentence.
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Sales Page Writer + Sales Page Builder · Two guided AI skills
Your sales page, written and built.
Copy from the headline to the last question, then a designed page ready to review and publish.
You finish with A designed sales page, ready to publish.
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Sequence Writer · One guided AI skill
Follow-up that brings them back.
A capture plan, welcome emails and recovery emails that answer what’s holding people back.
You finish with Your capture plan and follow-up emails.
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Campaign Writer + Campaign Planner · Two guided AI skills
A launch you can run again.
A six-email campaign and a dated runsheet you can reuse three or four times a year.
You finish with A campaign you can run again.
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The Course Sales Engine training · Short practical lessons
Short lessons that run the engine in order.
Follow along with your own course open beside you. Each lesson pairs with a skill.
You finish with Your offer, page, emails and campaign, done in order.
Get Course Sales Engine for $27
One payment of $27 · Lifetime access · 30‑day money‑back guarantee
Bonuses
Six bonuses that answer what comes next.
The engine builds your funnel. These cover the questions people ask right after: is it ready, where does it go, how do people find it, and where’s the proof.
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Bonus 1
Launch-Ready Checklist · 25 checks
“How do I know it’s ready?”
25 checks across your offer, page, capture, emails and launch, so you catch the gaps before you send anyone to the page. Run it before every promotion.
You get A readiness gate you run before every launch.
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Bonus 2
Course Revenue Forecaster · Planning tool
“What should I charge, and is this worth doing?”
Price, list size and campaign frequency in one projection. A planning model, not promised earnings.
You get A projection you can plan around.
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Bonus 3
Lead Magnet Builder · One guided AI skill
“How do I get emails in the first place?”
Picks the one lead magnet that fits your course and your buyer, then writes it in full: a checklist, a short guide or a quiz, plus the opt-in copy for your page and the delivery email. It hands the capture point straight to Sequence Writer’s plan.
You get A lead magnet and its opt-in copy, ready to publish.
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Bonus 4
Publishing Playbook · Step-by-step guide
“Where does my page live?”
Putting the built page online and taking payment, step by step: Kourses, Kajabi, Teachable, Podia, Systeme, Carrd or any host that takes an HTML file, then connecting a Stripe or platform checkout link.
You get Your page live, with a checkout link that works.
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Bonus 5
Testimonial Collector · One guided AI skill
“Where’s my proof?”
Writes the emails that ask past buyers and clients for a testimonial, then turns their replies into short, specific quotes in their own words, sorted by the objection each one answers, with permission on record.
You get Real quotes for your page, with permission in writing.
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Bonus 6
Social Post Writer · One guided AI skill
“Who do I tell?”
Turns each campaign email into three posts for the platforms you already use, so the people who follow you hear about the launch too.
You get A post for every email, ready to schedule.
Get Course Sales Engine for $27
One payment of $27 · Lifetime access · 30‑day money‑back guarantee
Examples
Pages built with Sales Page Builder.
Different courses, different styles, one process. Drag or use the arrows to look through them.
Illustrative recreations of pages built with Sales Page Builder. Brands and people are fictional.
Build yours for $27
One payment of $27 · Lifetime access · 30‑day money‑back guarantee
Compare
What would it cost to get this done another way?
Ask AI cold
Free
Copy that sounds like everyone else’s, and you still have to work out what’s wrong with it.
Course Sales Engine
$27, once
this afternoon
Your offer, your page (written and built), your follow-up emails and a campaign plan, in your words.
- Your offer and sales page
- Your follow-up emails
- A campaign plan you can reuse
- Six bonuses, including the Publishing Playbook
Ian Bass & James DysonCo-founders, Kourses
Why it’s only $27
Why we sell this for $27.
We’re Ian Bass and James Dyson, the co-founders of Kourses, a platform for hosting, selling and delivering courses. We see a lot of course sales pages. Most of them describe a good course like a table of contents, and the course doesn’t sell because of it.
Course Sales Engine is our answer: the offer, the page, the follow-up and the promotion, done in the right order, with AI doing the drafting and you making the decisions.
It’s $27 because it’s how we introduce people to what we make. Some of you will go on to host your course with us. Plenty won’t, and that’s fine. There’s no $6,000 coaching programme waiting at the end of this.
Ian & James
Founding 100
Send us your finished page. We’ll review it.
The first 100 pages sent to us get a written review from Ian or James: what’s working, what to cut, and what to say instead. Send yours to the address in your welcome email.
We’re doing this to watch the engine run on a hundred real courses. We’ll close it at a hundred pages, and this page will say so.
Get Course Sales Engine for $27The offer
Everything you need, for $27.
Course Sales Engine
Four finished assets: your offer, your page, your emails, your campaign. Plus the training and six bonuses.
- Promise Builder + Offer Builder
- Sales Page Writer + Sales Page Builder
- Sequence Writer
- Campaign Writer + Campaign Planner
- The Course Sales Engine training: short, practical lessons
- Bonus Launch-Ready Checklist (25 checks)
- Bonus Course Revenue Forecaster
- Bonus Lead Magnet Builder skill
- Bonus Publishing Playbook
- Bonus Testimonial Collector skill
- Bonus Social Post Writer skill
Regular price $299Today $27 USD · one payment
Lifetime access to the course, the skills and every bonus.
One payment of $27 · Lifetime access · 30‑day money‑back guarantee
You’ll use your own AI, page and email tools; their subscriptions are separate.
Is it for you?
Who this is for, and who it isn’t.
This is for you if:
- You have a course, programme or workshop ready to sell, or one you already teach.
- It has made few sales, or none yet.
- You can reach at least some of the right people: a list, a following, past clients or a community.
- You’ll review what the AI drafts and put it to work.
This isn’t for you if:
- You haven’t decided what to teach yet. Test the idea first.
- You want someone to run ads or do it all for you. The skills do the drafting; you make the decisions.
- You’re looking for passive income without doing the work. No page can do that.
FAQ
Questions, answered.
The honest answers to what people ask before they buy.
Where does my page live, and how do I take payment?
The builder gives you a finished page you can publish anywhere that takes a web page: Kourses, Kajabi, Teachable, Podia, Systeme, Carrd or a plain host. The Publishing Playbook bonus walks through each one, and through connecting a checkout link. Hosting, checkout and email sending are your own tools; the engine writes what goes in them.
Do I need Kourses?
No. Kourses is our course platform and it’s optional. Everything here works without it. If you want somewhere to host and sell the course the page is for, Kourses has a 14-day free trial and starts at $9 a month billed annually, and the Playbook covers it first because we know it best.
Couldn’t I just ask ChatGPT to write my sales page?
You can, and you’ve probably seen the result. Without the right inputs, AI guesses, and it guesses the same way for everyone. The skills ask you the questions a good copywriter would, in the right order (promise, offer, page, follow-up), so the draft is built from your course and your buyer.
Is this another course I’ll never finish?
Each short lesson pairs with a skill, and each one ends with a finished piece: your offer, your page, your emails, your campaign. Done in one sitting, the four take an afternoon. Done in pieces, come back for the emails and campaign whenever you’re ready, with lifetime access.
What is an AI skill? Do I need to be technical?
A skill is a reusable set of instructions that turns your AI into a specialist for one job, like writing your offer or your sales page. They’re designed for Claude and ChatGPT, and you use them in your own account. No coding involved.
Will it work for my niche?
The process works from your course, your buyer and your words, so it isn’t tied to business or marketing topics. The worked example on this page is a photography course on purpose.
I’ve made a few sales, or none. Is this still for me?
Yes. That’s the stage this is built for. Bring what you know from any buyers or clients: their questions, their words, why they said yes. If nobody has ever shown interest in the result your course offers, test that first. A page can explain value; it can’t create demand from nothing.
Do I need a big audience or paid ads?
No. You can build every asset without either. To make sales you’ll still need a way to reach the right people, and this helps you make the most of the ones you already reach. It doesn’t teach traffic tactics or run ads for you.
Will the copy sound like me?
The skills write from your answers, your audience’s language and examples of your writing. Then you edit: cut anything vague, add your stories, check every claim. That’s how it ends up sounding like you.
Is this a way to sell me something bigger?
There’s no high-ticket programme at the end. Kourses, our course platform, is optional. The checkout offers optional add-ons you can skip, and after checkout we make one offer to host your course on Kourses, with a smaller option if you pass on it. Take it or skip it; Course Sales Engine is yours either way.
Is $27 the full price? What if it isn’t for me?
Yes: $27 USD once, with lifetime access to the course, the skills and every bonus. If it isn’t right for you, email us within 30 days for a full refund and keep everything.
Your course is finished. Now give it a way to sell.
Scrolled straight here? Here’s the whole deal. Seven AI skills interview you and build your offer, sales page, follow-up emails and launch campaign in one afternoon. Six bonuses cover what comes next. $27 once, lifetime access, 30-day guarantee.
Get Course Sales Engine for $27
One payment of $27 · Lifetime access · 30‑day money‑back guarantee
